HUB CITY CO-OP

VIDEO

I conceived, filmed and edited this entire video showcasing South Carolina's first food cooperative in December 2016. 

Outdoor Mural

I painted this 130' x 10' (40 x 3 meters) mural for Hub City Co-op in my hometown of Spartanburg, South Carolina in June 2016. 

I researched the top fruits and vegetables grown in South Carolina to speak to the fresh, local produce and the important community-owned and supported aspects of Hub City Co-op. These foods include: corn, wheat, peanuts, oats, peaches, strawberries, tomatoes, cucumbers, watermelon, squash, beans and sweet potatoes. 

The collages of produce are arranged into mandala patterns, representing a diverse yet cohesive community. 

Indoor Mural

Hub City Co-op commissioned me to paint another mural inside. The space is approximately 17' x 9' (5.1 m x 2.7 m) and creatively displays the Seven Cooperative Principles, which guide all cooperative boards and businesses. 

In contrast to the rainbow garden of yummy colors outside, I kept this one much simpler. I selected just three fonts and two colors to contrast the hodgepodge of endless products on the shelves surrounding it that are already competing for your attention. 

I picked shapes that represent traditional Southern cooking and culture: a lemon (lemonade), a skillet, a mason jar, an oven mitt, a tomato, a chicken and a classic bottle shape. 

Design

The tees are super soft poly-blend material that people will actually love to wear. They are manufactured by Next Level, a socially and environmentally responsible and WRAP certified (Worldwide Responsible Accredited Production) which means no sweat shops, no child labor and environmental responsibility. 

The 100% organic cotton tote bags by econscious donate a portion of sales to non-profit Partners like 1% for the Planet, the Rodale Institute the Organic Trade Association and Green America. 

Both were printed and delivered by a local business, Carolina Headwear.